
Robert Kiyosaki: Gold’s Popularity Soars at Costco Amid Economic Shifts
Why Robert Kiyosaki Favors Gold as Costco’s Top Product
Renowned finance author Robert Kiyosaki recently highlighted an intriguing trend on social media, underscoring the rising demand for gold at retail giant Costco. According to Kiyosaki, known for his influential book “Rich Dad Poor Dad,” gold has emerged as the most sought-after product at Costco, reflecting a significant shift in consumer behavior.
The Shift from Traditional Currency to Precious Metals and Cryptocurrency
Kiyosaki has long been an advocate for moving away from what he terms “fake money,” a phrase he uses to describe traditional currencies like the U.S. dollar. Instead, he urges individuals to consider investing in tangible assets such as gold, silver, and digital currencies like Bitcoin. This growing interest in gold at Costco seems to affirm his financial strategy, as more people seek safer investment alternatives.
Costco’s Gold Bars: A Lucrative Investment
The financial expert’s claims are supported by the impressive performance of gold, particularly at Costco. Over the past year, the value of Costco’s gold bars has surged by over 39%, aligning with Kiyosaki’s investment advice. This trend highlights a broader move by consumers to safeguard their wealth through precious metals.
Analyzing Kiyosaki’s Investment Insights
While Kiyosaki’s preference for gold over Bitcoin and silver may fluctuate, his investment recommendations have proven effective in recent months. Gold, in particular, has demonstrated remarkable resilience in the financial markets. Over the past 12 months, gold prices have risen by 44.41%, with a year-to-date increase of 27.01%. As of May 9, gold is valued at $3,334 per ounce.
Bitcoin and Silver: Complementary Investment Options
Despite some volatility, Bitcoin has shown signs of recovery in 2025, with a 10.49% increase this year. Meanwhile, silver has also provided investors with notable returns, despite not yet reaching Kiyosaki’s forecasted price of $70. As of January 1, silver has risen by 10.62%, underscoring its potential as a viable investment option.
Conclusion: The Growing Appeal of Gold and Alternative Investments
In conclusion, Robert Kiyosaki’s emphasis on gold, silver, and Bitcoin as preferred investment choices aligns with current consumer trends. As more people seek refuge from economic uncertainty, the popularity of these assets continues to rise. Whether through gold’s consistent performance or Bitcoin’s recent resurgence, these alternative investments offer a promising avenue for those looking to diversify and protect their wealth.