The Groundbreaking Move: Méliuz Embraces Bitcoin
In a bold and pioneering move, Brazil’s fintech leader, Méliuz, has integrated Bitcoin into its treasury portfolio. The company invested a substantial $28.4 million to acquire a total of 274.52 BTC, averaging a purchase price of $103,604 per Bitcoin. This strategic decision elevates Méliuz’s Bitcoin holdings to an impressive 320 BTC, currently valued at over $33 million.
Shareholders’ Enthusiastic Approval
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On May 15, 2025, during a pivotal meeting, Méliuz’s shareholders overwhelmingly supported the proposal to transform the company into a Bitcoin treasury corporation. Israel Salmen, the executive chairman of Méliuz, announced the landmark decision on social media, marking a significant shift in the company’s financial strategy.
Salmen stated, “Historic day! Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil.”
Emphasizing Bitcoin Per Share
Méliuz aims to enhance its Bitcoin holdings through effective financial strategies and innovative corporate structures. The company made its initial Bitcoin acquisition on March 6, 2025, purchasing 45.73 BTC. By increasing its BTC per share, Méliuz seeks to hedge against inflation and currency volatility, particularly concerning fluctuations in the Brazilian real.
Managing Volatility: Rewards and Risks
The inherently volatile nature of Bitcoin, which can experience significant price swings, directly impacts Méliuz’s financial performance. While a price surge could bolster the company’s stock value, a steep decline might deter cautious investors. To mitigate market volatility, Méliuz plans to stagger future Bitcoin purchases. However, evolving regulatory frameworks concerning corporate cryptocurrency holdings in Brazil could introduce unforeseen challenges.
Global Interest: Companies Eyeing Bitcoin
Méliuz is not alone in this venture. Globally, other companies are also incorporating Bitcoin into their financial strategies. U.S.-listed DayDayCook acquired 100 BTC, with ambitions to expand to 5,000 BTC in the coming years. In Bahrain, Abraaj Restaurants Group discreetly added Bitcoin to its financial reserves. In the U.S., discussions about establishing a national Bitcoin reserve indicate growing interest in cryptocurrency as a financial asset.
As the situation unfolds, stakeholders will closely monitor Méliuz’s ability to navigate the unpredictable Bitcoin market. The company’s experiences may influence how other emerging-market firms approach cryptocurrency integration into their financial portfolios.
