
Verb Technology’s Strategic Shift Towards Toncoin
In a groundbreaking move, Verb Technology, known for its AI-driven, video-based technologies, is making strides in the cryptocurrency sector. The company has successfully secured $558 million through a private placement aimed at establishing a pioneering treasury strategy company focused on Toncoin (TON).
Transformation into TON Strategy Co. (TSC)
Verb Technology is undergoing a rebranding initiative, emerging as TON Strategy Co. (TSC), with plans to partner with Kingsway Capital. This collaboration is designed to implement a treasury strategy tailored to Toncoin, the native cryptocurrency of The Open Network (TON) blockchain.
Ambitious TON Acquisition Strategy
The private placement, characterized by being “upsized and oversubscribed,” involves the issuance of approximately 58.7 million shares of common stock, including pre-funded warrants, priced at $9.51 per share. This pricing aligns with the market close on August 1, 2025, with the transaction anticipated to finalize around August 7, 2025, pending customary conditions.
The substantial proceeds from this offering are earmarked for acquiring TON coins, positioning TSC as a leading holder of this cryptocurrency globally. This initiative aims to secure sustainable staking rewards, boosting TSC’s cash flow while broadening its exposure to Toncoin.
Strategic Partnership with Telegram
This strategic acquisition follows significant developments in the TON ecosystem, especially the announcement of TON as the exclusive blockchain for Telegram. This integration enables millions of Telegram users to effortlessly utilize Toncoin within the platform, establishing it as the primary payment method for Telegram Ads and facilitating direct reward withdrawals for creators.
Leadership Insights
Manuel Stotz, the incoming Executive Chairman, highlighted the advantages of permanent capital vehicles for long-term Toncoin holdings. He pointed out the dual benefits of potential value appreciation and staking yield, empowering TSC to capitalize on the rewards generated by Toncoin.
A $558 Million Investment for Toncoin Treasury Strategy
According to reports on Monday, Verb Technology’s investment round garnered participation from over 110 institutional and crypto-native investors, spearheaded by Kingsway Capital and supported by leading firms such as Vy Capital and Blockchain.com.
Post-Transaction Dynamics
Upon the successful completion of the private investment in public equity (PIPE) transaction, TSC is expected to have a portion of its share capital subject to lock-up agreements. Furthermore, it is anticipated to possess one of the highest cash reserves relative to total assets among Digital Asset Treasury companies focusing on non-Bitcoin and non-Ethereum assets.
The AI company also foresees substantial cash reserves to fuel the growth of its TON treasury following the launch. After closing the transaction, Verb Technology will continue trading under the ticker “VERB” on the Nasdaq, with the new treasury strategy becoming effective immediately.
Market Observations
Despite these initiatives, the 1D chart indicates TON’s price has been trending downwards, with significant volatility observed. Analysts have noted a retracement to $3.38, marking a 5% decline within a 24-hour period. Compared to its peak price of $8.25 per coin, TON trades nearly 60% below its record price, according to CoinGecko data.
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