Nexo’s Triumphant Return to the US Crypto Market
After a strategic three-year hiatus, crypto lending giant Nexo is making a significant reentry into the United States market. This move follows a substantial $45 million settlement with the US Securities and Exchange Commission (SEC). As of 2026, Nexo is poised to reestablish its presence in the US, capitalizing on a more favorable regulatory environment and evolving SEC policies.
Innovative SEC-Compliant Framework and Strategic Bakkt Alliance
In 2023, Nexo faced regulatory challenges that culminated in an SEC order concerning the “unregistered offering” of its crypto asset lending product. In response, the company ceased offering this product to US investors, as confirmed by a Nexo spokesperson in a statement to Reuters. “Nexo discontinued the product as mandated by the 2023 SEC order,” the spokesperson asserted.
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Now, Nexo’s return to the US market involves a revamped strategy. The company’s new approach includes collaborations with regulated entities to ensure strict compliance with US securities regulations. Nexo’s latest offerings, including investment and credit products, are delivered through a US-compliant framework, with advisory services provided by an SEC-registered investment adviser when necessary.
A cornerstone of Nexo’s relaunch is its partnership with Bakkt, a publicly traded US digital asset platform known for institutional-grade risk management and regulatory adherence. Nexo’s updated services feature both flexible and fixed-term yield programs, allowing customers to generate returns through innovative investment models. An integrated exchange is also part of the relaunch, enabling seamless buying and selling of digital assets.
Moreover, Nexo is reintroducing crypto-backed credit lines, providing users with liquidity while retaining their crypto holdings. These credit lines offer flexible repayment options and accept various types of collateral.
Nexo’s Position on Alleged Trump Family Connections
Nexo’s resurgence in the US coincides with significant political and regulatory shifts. Recent reports from Reuters highlighted that the company hosted Donald Trump Jr at a “Trump Business Vision 2025” event in Sofia, Bulgaria, last April. This event has sparked interest due to the heightened scrutiny on crypto dealings linked to the Trump family.
When questioned about the potential influence of these interactions on Nexo’s US market return, a Nexo spokesperson denied any connection. They stated that the decision to reenter the US was driven by the company’s capability to offer products within a compliant structure, independent of its interactions with the Trump family. Nexo also emphasized that its sports sponsorships and event engagements do not impact its regulatory status or operational approval in the United States.
As the total crypto market cap stands at $2.3 trillion, Nexo’s strategic reentry into the US market is set to be a pivotal development for the industry.
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