Managing tokens in the crypto industry can be a daunting task for many firms. According to Chen, a leading expert in the field, dealing with the fragmented landscape of token management can be a real challenge.
Chen explained in a recent interview that firms often have to navigate through a mix of non-custodial wallets, web-only solutions, and the use of smart contracts for distribution. This means that if you’re the head of operations for a new token protocol, you may have to establish relationships with multiple providers, manage various integration points, all while striving for a successful mainnet launch. It’s a complex and overwhelming process that can feel like a tactical nightmare.
As the crypto industry continues to evolve, finding efficient and streamlined ways to manage tokens will be crucial for the success of firms operating in this space. Without proper tools and strategies in place, navigating through the complexities of token management can be a major roadblock for growth and innovation.