Binance.US Plans to Enhance Its Presence in the American Market
In a strategic move to fortify its footprint in the United States, Binance.US, the subsidiary of the globally renowned cryptocurrency exchange Binance, is gearing up to introduce enhanced products tailored for the American market. This initiative follows the previous administration’s efforts to streamline regulatory frameworks and reduce enforcement actions.
Binance.US Aims for Local Expansion
According to a report from Bloomberg, Changpeng Zhao, the founder and former CEO of Binance, articulated the American affiliate’s intentions to broaden its operations within the US. Speaking at the Mar-a-Lago forum, hosted by the Trump family’s World Liberty Financial, Zhao emphasized the platform’s commitment to delivering superior products and making them more accessible to American consumers.
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Zhao, commonly known as CZ, clarified that his comments pertain exclusively to Binance.US and not the global entity, highlighting that he no longer helms the global exchange. Despite stepping down after admitting to Anti-Money Laundering violations in 2023, Zhao maintains a majority stake in Binance.US. Notably, in October 2025, he received a pardon from US President Donald Trump.
In 2023, Binance also faced federal charges and agreed to a $4 billion settlement with the Department of Justice. Even with these challenges, Zhao is optimistic about the expansion prospects in light of more favorable regulatory conditions, mentioning potential avenues such as deeper banking relationships or even pursuing a national crypto bank charter.
A Binance.US representative remarked that the company is steadfast in its mission to be the premier platform for buying, trading, and earning digital assets in the United States. The platform is actively evolving through new products and services to meet the dynamic needs of crypto investors.
The US Crypto Regulatory Environment
In a separate engagement at the World Economic Forum in Davos, Binance CEO Richard Teng underscored the significance of the US market to the global exchange. He noted that Binance is adopting a “wait-and-see” stance regarding its reentry into the US, contingent on regulatory developments.
Teng also commented on the importance of having clear regulations, asserting that any regulatory framework is preferable to none. He suggested that regulatory clarity would empower crypto businesses to operate more effectively within the market.
This discussion comes amid deliberations over the crypto market structure bill, which has been stalled in the Senate Banking Committee. The bill’s progress was hindered by differences within the industry, particularly around stablecoin rewards. The proposed legislation included provisions for issuers to offer rewards for specific actions but restricted interest payments to passive token holders.
Recent meetings within the White House Crypto Council have focused on whether crypto firms should be allowed to offer rewards tied to particular activities, signaling a shift away from earning yields on idle balances. The White House has also suggested granting enforcement powers to the SEC, the Commodity Futures Trading Commission, and the Department of the Treasury to prevent yield payments on inactive stablecoin balances.
Following these discussions, there is cautious optimism that the legislation could meet the White House’s timeline and be presented to President Trump shortly.
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