Crypto

FCA Targets HTX for Unlawful Crypto Advertising in the UK

UK Financial Conduct Authority (FCA) Takes Action Against HTX Crypto Exchange

In a significant move, the UK’s Financial Conduct Authority (FCA) has initiated legal proceedings against the cryptocurrency exchange HTX, highlighting concerns over unauthorized promotional activities targeting UK consumers. This action underscores the FCA’s commitment to regulating digital asset promotions effectively, ensuring consumer protection from misleading marketing practices.

FCA’s Legal Action Against HTX: A Closer Look

The FCA, a prominent financial regulatory body in the UK, has commenced legal proceedings against HTX, as detailed in an official statement on the regulator’s website. The primary reason for this action is HTX’s failure to adhere to the FCA’s rules on digital asset promotion. The regulator emphasizes that companies offering cryptocurrency products to UK customers must follow guidelines designed to protect consumers from deceptive marketing practices.

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These regulations were implemented in October 2023, and since then, the majority of firms have shown compliance with the guidelines. However, HTX stands apart, having continued its promotional activities despite prior warnings from the FCA. Unlike other firms that have adjusted their marketing strategies, HTX has persisted in promoting its services on its website and social media channels.

HTX’s Non-Compliant Conduct

According to Steve Smart, the joint executive director of enforcement and market oversight at the FCA, “HTX’s behavior sharply contrasts with the majority of companies striving to comply with the FCA’s rules.” HTX, originally known as Huobi, is a cryptocurrency exchange that originated in China and now operates globally. The FCA has criticized HTX’s opaque organizational structure, noting that the identities of its owners and operators remain undisclosed and that the exchange has ignored repeated engagement attempts by the regulator.

In response to the FCA’s legal proceedings, HTX has limited new UK-based account registrations. However, existing users have not been restricted from accessing their accounts, and HTX has not provided assurances that these measures are permanent, raising concerns about potential ongoing violations.

Broader Implications and Industry Reactions

This enforcement marks the FCA’s first action against a cryptocurrency firm for illegal marketing activities targeting UK consumers. The regulator has also requested that Google Play and Apple stores remove HTX’s applications from their UK platforms. Additionally, social media platforms have been asked to block HTX’s accounts for UK users.

Despite the hidden ownership structure of HTX, billionaire Justin Sun, a global advisor for the exchange, has been publicly linked to the company. However, his name does not appear in the FCA’s lawsuit.

Market Trends and Other Developments

In related news, Coinbase Advanced has experienced net outflows of stablecoins, as reported by CryptoQuant’s Darkfrost in a social media post. Stablecoins are digital assets that maintain a stable value relative to fiat currencies, providing a refuge from the volatility of cryptocurrencies like Bitcoin. Outflows of stablecoins from exchanges often indicate a retreat by traders from the market.

Recent data shows a reversal in this trend, with stablecoins flowing back into Coinbase Advanced. This shift may suggest that US-based investors are regaining interest in the market’s more volatile assets.

Current Bitcoin Market Status

As of now, Bitcoin is trading at approximately $68,700, reflecting a 6% decline over the past week. The cryptocurrency’s price has been relatively stable in recent days.

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Emma Horvath

After graduating Communication and Media Studies MA in Eötvös Loránd University, Emma started to realize that her childhood dream as a creative news reporter committed to find dynamic journalism stories. I'm a passionate journalist with a keen interest in the fast-evolving world of cryptocurrencies. I've been reporting on the latest developments in the crypto industry for several years now, covering breaking news and providing insights on how the market is trending. I'm adept at analyzing daily market movements, researching ICOs, and keeping track of the latest innovations in blockchain technology. My expertise in the space makes her a trusted voice in the crypto community. Whether it's the latest Bitcoin price movements or the launch of a new DeFi platform, I am always at the forefront, bringing her readers the most up-to-date and informative news.

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