Ripple Rebrands Hidden Road: Introducing Ripple Prime
In an exciting development for the cryptocurrency industry, Ripple has announced the successful acquisition and rebranding of Hidden Road. Now known as Ripple Prime, this move marks a significant milestone, establishing Ripple as the first crypto-focused enterprise to operate a global, multi-asset prime brokerage platform.
Significance of Ripple Prime for the XRP Ledger Ecosystem
Ripple’s acquisition of Hidden Road is a pioneering step in bridging the gap between traditional finance and the digital asset landscape on a large scale. The announcement, shared on social media platform X, highlights Ripple’s vision to enhance the XRP Ledger ecosystem through innovative integrations and increased utility, particularly for their stablecoin, RLUSD.
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Hidden Road has rapidly emerged as a key player among non-bank prime brokers worldwide, providing a diverse range of institutional services, including clearing, financing, and brokerage across various financial instruments such as foreign exchange, digital assets, derivatives, swaps, and fixed income. The rebranding to Ripple Prime signifies Ripple’s commitment to fostering institutional adoption of digital assets.
Ripple Prime’s launch is poised to significantly boost the adoption and functionality of Ripple’s stablecoin, RLUSD. Notably, RLUSD is increasingly being utilized as collateral for several prime brokerage products, with derivatives clients opting to maintain their balances in this stablecoin. This trend is expected to gain momentum as institutional confidence grows.
Ripple has emphasized RLUSD’s strong regulatory compliance and governance framework, positioning it as one of the most reliable stablecoins available. Earlier this year, RLUSD received an ‘A’ grade from Bluechip, ranking it as the leading stablecoin for stability, governance, and asset backing.
To further solidify its institutional credibility, Ripple has appointed The Bank of New York Mellon (BNY Mellon) as the primary reserve custodian for RLUSD. Currently, RLUSD ranks as the 12th largest stablecoin by market capitalization, with a valuation nearing the billion-dollar threshold at $902 million.
Ripple’s Strategic Expansion in the Financial Sector
Ripple Prime represents a strategic component of Ripple’s broader expansion initiative to secure a substantial portion of the global financial market. The acquisition of Hidden Road marks the company’s fifth acquisition in just two years. This acquisition strategy began with the purchase of Metaco in May 2023, followed by Standard Custody in June 2024.
Since then, Ripple has continued to enhance its institutional offerings through targeted acquisitions, including Rail in August 2025 and GTreasury more recently. Each acquisition has been strategically aligned to strengthen Ripple and XRP’s position as a leading provider of enterprise-grade blockchain solutions.
Ripple CEO Brad Garlinghouse emphasized the centrality of XRP in Ripple’s mission to enable an Internet of Value, stating, “XRP sits at the center of everything Ripple does.”
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