Steak ‘n Shake Introduces Bitcoin-Themed Burger
Steak ‘n Shake has unveiled a new burger inspired by Bitcoin, coinciding with their recent adoption of cryptocurrency payments. The Bitcoin Steakburger is available for a limited time, featuring unique packaging adorned with Bitcoin symbols and priced at $7.19. This launch marks the chain’s broader initiative to integrate Bitcoin transactions at their outlets.
Exclusive Bitcoin Steakburger Experience
With its limited-edition status, the Bitcoin Steakburger is poised to attract both cryptocurrency enthusiasts and curious diners. The burger’s packaging prominently features Bitcoin imagery, emphasizing the chain’s innovative approach to the digital currency trend. This latest offering aligns with Steak ‘n Shake’s transition to accepting Bitcoin earlier this year, showcasing their commitment to modern payment solutions.
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Celebrating Cryptocurrency Payments
As of May 16, 2025, Steak ‘n Shake began processing Bitcoin payments through the Lightning Network, enhancing transaction speed and reducing fees. According to Dan Edwards, the company’s Chief Operating Officer, the shift has halved payment processing costs. On its inaugural day, the chain’s Bitcoin transactions accounted for a significant portion of global activity.
Impacts on Sales and Customer Engagement
The transition to cryptocurrency payments has reportedly boosted Steak ‘n Shake’s sales figures. In the second quarter of 2025, the company reported an impressive 11% increase in same-store sales, attributing part of this growth to the influx of Bitcoin users. This strategic move aims to lower costs while attracting a tech-savvy customer demographic.
Despite the successful rollout, certain aspects remain unclear, such as the exact number of locations offering the Bitcoin Steakburger and its availability duration. Additionally, while the company boasts a 50% reduction in processing fees, detailed explanations of these savings have not been disclosed.
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