Crypto

Bakkt Acquires 30% of Marusho Hotta and Rebrands as ‘Bitcoin JP’

Bakkt Holdings: Strategic Expansion in the Crypto Arena

Renowned for its authoritative editorial content, meticulously reviewed by industry experts and veteran editors, Bakkt Holdings (BKKT) has embarked on a strategic acquisition in the cryptocurrency landscape. This move, aligned with their growth strategy, was made possible through a share purchase agreement with RIZAP Group, Inc., a metallurgical giant. With this acquisition, Bakkt emerges as the predominant shareholder of MHT, strengthening its foothold in the Asian market.

Integrating Bitcoin into MarushoHotta’s Financial Strategy

In a significant development announced on Wednesday, Phillip Lord, President of Bakkt International, will assume the position of CEO at MarushoHotta. Under his guidance, the company aims to integrate Bitcoin (BTC) and other digital assets into its treasury management framework. Furthermore, Bakkt has secured the domain www.bitcoin.jp, poised to become the company’s new digital identity, pending shareholder approval.

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Akshay Naheta, co-CEO of Bakkt, voiced excitement about this venture, highlighting Japan’s favorable regulatory landscape for a Bitcoin-focused business model. Naheta emphasized the collaborative efforts with MarushoHotta’s team to embed Bitcoin within their operational and financial structure, aspiring to position the company as a leader in Bitcoin treasury management.

Japan’s regulatory environment offers an ideal platform for a Bitcoin-centered growth business. Collaborating with MarushoHotta, we aim to seamlessly integrate Bitcoin into their business model, establishing them as a leading Bitcoin treasury firm.

Bakkt’s Strategic Alignments Amid Market Challenges

This acquisition aligns with Bakkt’s broader strategy to enhance its Bitcoin assets. The company has announced its intent to raise up to $1 billion through various securities offerings, reflecting a growing trend among publicly traded firms to augment their cryptocurrency reserves. The offering features shares of Class A common stock and pre-funded warrants, with underwriters having a 30-day option to purchase an additional 15% of the shares sold, allowing for potential over-allotments. However, the timing and specifics of the offering are subject to prevailing market conditions.

Market Setbacks and Stock Performance

Despite these ambitious plans, Bakkt has faced challenges. In March 2025, BKKT witnessed a 30% decline in its stock value after two major clients, including Bank of America, chose not to renew their financial agreements. As of the latest trading session, BKKT’s stock closed at $9.77, reflecting a 2.5% increase for the day, yet it remains over 70% below this year’s peak of $31. In a broader historical context, BKKT reached a record high of $1,271 in November 2021, underscoring the significant hurdles faced by the firm in recent years.

Editorial Excellence and Commitment

At bitcoinist, our editorial process is committed to delivering well-researched, accurate, and unbiased content. We adhere to strict sourcing standards, ensuring that each article undergoes rigorous review by top technology experts and experienced editors. This meticulous process guarantees the integrity, relevance, and value of our content, providing our readers with trustworthy information in the ever-evolving cryptocurrency sector.

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Emma Horvath

After graduating Communication and Media Studies MA in Eötvös Loránd University, Emma started to realize that her childhood dream as a creative news reporter committed to find dynamic journalism stories. I'm a passionate journalist with a keen interest in the fast-evolving world of cryptocurrencies. I've been reporting on the latest developments in the crypto industry for several years now, covering breaking news and providing insights on how the market is trending. I'm adept at analyzing daily market movements, researching ICOs, and keeping track of the latest innovations in blockchain technology. My expertise in the space makes her a trusted voice in the crypto community. Whether it's the latest Bitcoin price movements or the launch of a new DeFi platform, I am always at the forefront, bringing her readers the most up-to-date and informative news.

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