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Toncoin (TON) Becomes the Heart of a Revolutionary Treasury Model
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Verb Technology, now transitioning into TON Strategy Co. (TSC), has successfully secured $558 million through an oversubscribed private placement. This strategic move enables TSC to become the first publicly traded company to adopt Toncoin (TON) as its primary treasury reserve asset.
A Bold New Direction for TSC
The fundraising initiative, priced at $9.51 per share, attracted over 110 investors, including prominent names such as Kingsway Capital, Blockchain.com, and Ribbit Capital. This rebranding signals a significant shift from Verb’s previous operations to a daring strategy focused on acquiring Toncoin, leveraging staking rewards, and managing crypto treasury assets for the long term.
Supported by Telegram’s swift expansion into Web3, this strategic pivot aims to position TSC within the growing TON blockchain ecosystem, closely linked to the messaging giant’s platform.
Strategic Treasury Management Anchored in Toncoin
The core of TSC’s treasury approach is the acquisition and staking of Toncoin, the native currency of The Open Network (TON). Toncoin facilitates various features across Telegram, including ad payments, tokenized usernames, and integrated Mini Apps. Incoming Executive Chairman Manuel Stotz, who also leads Kingsway Capital, emphasized that Telegram’s global reach coupled with TON’s yield potential renders it an ideal long-term reserve asset.
The raised capital empowers TSC to potentially secure up to 5% of Toncoin’s total circulating supply, establishing its role as a major institutional player within the TON ecosystem. The company aims to generate sustainable returns through staking while continuing to develop its AI-driven video commerce operations.
Market Enthusiasm and Rising Crypto Integration
The market reacted positively to Verb’s transformation, with shares experiencing a remarkable 200% surge in a single trading session post-announcement. This increase underscores the growing investor interest in crypto-linked equities and the promising integration of TON with Telegram’s extensive user base.
With new leadership, including Veronika Kapustina as CEO and Sarah Olsen as CFO, and strategic support from key figures in crypto and finance, TON Strategy Co. is poised to lead the charge in institutional digital asset adoption.
As traditional finance continues to blend with blockchain technology, TSC’s model may serve as a blueprint for future publicly listed crypto treasury companies seeking to merge Web3 growth potential with mainstream investor accessibility.
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